WhiteFlo's Highlights and Takeaways from Money 20/20
Money 20/20 is an event that never fails to impress, and this year was no exception. Held over three dynamic days in Amsterdam, the conference attracted 10,000 participants from Europe and around the globe. The diversity of attendees and the impressive country representations made it a hub of financial innovation and networking.
A Hub of Traditional Finance with a Growing Crypto Presence
While Money 20/20 has always been about traditional finance, focusing on the development of banks, the financial industry, and cross-border payments, the conference is increasingly embracing the world of cryptocurrency.
Each year, the presence of crypto companies and those facilitating crypto payments grows stronger. This year, a significant portion of the event was dedicated to discussing KYC and AML procedures, and the industry is eagerly awaiting the implementation of the Markets in Crypto-Assets (MiCA) regulation in Europe.
Stellar Company Representations
The conference featured impressive booths from major companies like Fireblocks and Ripple, showcasing their advancements in blockchain payments. These industry leaders, along with others, highlighted the innovative solutions they are bringing to the financial sector.
WhiteFlo's Action-Packed Experience
For our team at WhiteFlo, the three days were packed with meetings and exciting opportunities. We engaged with numerous potential clients and partners who showed great interest in our payment solutions, crypto processing, and acquiring services. The growing interest from fiat-focused companies in integrating crypto payment solutions into their service offerings was evident.
Our discussions with partners and industry colleagues reinforced the observation that Money 20/20 is gradually shifting towards cryptocurrency. We look forward to next year's event, where we anticipate even greater strides in the integration of crypto solutions within the financial industry.
